Amplified 2026_Publish_0312A - Flipbook - Page 26
INTIX 2026 GENERAL SESSIONS
Leaders from across the ticketing industry shared
personal success stories, brought new and
exciting perspectives to current industry trends,
and captivated us with impactful messages.
Welcome General Session
A Global Perspective on the Forces
Shaping Live Entertainment Worldwide
Jason Mastrine
Global Head of Ticketing Strategy for Protect Group
Jamie Snelgrove
Principal, Snelgrove Consulting
“The next ticket you may sell at your venue may not be to a human,” said Mastrine. “They
need to know how to read your website in order to do that … I think we are still talking about
optimizing AI for humans when really I think the next disruption is optimizing for machines
acting like humans.”
Snelgrove noted that audiences are increasingly turning to AI tools for recommendations.
He emphasized that organizations must ensure their websites are readable and optimized for
AI or they risk losing visibility and business.
Opening Keynote
Sponsored by
Radical Hospitality Meets Ticketing Imagination
Randy Weiner
Producer, venue owner, playwright and Founder and Partner at Outside the Box
Amusements
From his early days of putting on shows in the common spaces of his Harvard university
housing building to co-writing the Off-Broadway musical The Donkey Show, which was
a disco adaptation of A Midsummer Night’s Dream, producing Sleep No More, creating
Usher’s “My Way” Las Vegas residency at The Colosseum at Caesars Palace and beyond.
He had attendees on the edge of their seats with tales of the unique experiences he has
imagined and brought to life. He talked ticketing, working with Andrew Lloyd Webber on
Masquerade, The Phantom of the Opera experience in New York City, and how he never
said no to opportunities to create engaging, immersive and imaginative programming, no
matter the challenges he anticipated.
23
“
The next ticket
you sell at your
venue may not be
to a human.
“
Together, Jason and Jamie brought deep expertise from the UK, West
End theatre, and the international ticketing landscape. Their conversation
touched on topics such as legislation and consumer protection, industry collaboration, the
velocity of change, audience behavior, and arti昀椀cial intelligence (AI).
