Amplified 2026_Publish_0312A - Flipbook - Page 27
Leadership Town Hall
Sponsored by
Women Leading the Show: The Power,
Strategy & Future of Live Events
Angela Miles-Powell, Moderator
Regional Vice President, Ticketmaster
This powerhouse panel included Kristina Heney, Lisa Cecchini,
Betty Tran, and Amy Graca. Their enlightening discussion included
topics such as booking, social media, the event lifecycle and overall
experience, the role of arti昀椀cial intelligence (AI), fan engagement,
marketing, and in昀氀uencers.
“The people that will be your ambassadors might not be your ticket
buyers, but they are possibly talking to your ticket buyers or convincing
them to go,” said Lisa Cecchini, Managing Partner at Situation Group.
Amy Graca, Senior Vice President, Entertainment at Caesars
Entertainment added, “Social media on the artist side, the
collaboration, if I can call it that, between the artist [and] the
building, is so important … If you are able to create the viral
moment, the ‘did you see this?’ [moment], if you can get people
talking about what you’re doing at your venue, that is so key.”
Roundtable General Session
Because I SEE You: Practical Strategies for Putting
Cultural Intelligence (CQ) to Work
Dr. Kristal Walker, CPTM, SHRM-CP
Dr. Walker guided attendees through a set of questions, encouraging them to slow down and re昀氀ect
on how their responses connect back to CQ. She challenged participants to consider whether they
are truly present in the patron experience, and then,
drawing on examples from guest services, explored
common challenges, instinctive reactions,
and thoughtful resolutions. Attendees were asked to
think about the full range of guests they may serve,
from VIPs and confused tourists to non-English
speakers and neurodivergent patrons.
“
“
...the conversation
still matters and there
is still work to do.
Closing Keynote
How To Make Your Audiences Care
Ben Feller
In this engaging keynote, award winning journalist and strategic advisor Ben Feller wove personal stories from his life and career into a lesson on connecting with customers. He balanced
humor and heart. He made the audience laugh, listen and re昀氀ect on why word choice matters.
“If you only do this out of the presentation I’m giving you — think like your audience,” Feller
emphasized. “What is it that they need to hear and feel, and in what tone and in what space, and
with what gravity? How do we connect with them? How are they hearing it? If you only do
that, there is a lot more I want you to do, but if you only do that, you are so much more likely
to succeed.”
“Talk about what you do and why it matters in a way that is personal. Companies don’t talk
to companies. People talk to people,” He shared, underscoring that storytelling is often what
turns information into connection.”
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