Amplified 2026_Publish_0312A - Flipbook - Page 51
Fast ROI, Real Revenue
How Performing Arts Venues Turned
True Tickets Into a Revenue Engine
Challenge & Importance
As arts organizations face mounting financial pressures and shrinking budgets, every investment must deliver concrete,
measurable ROI. Yet many ticketing services fall short—failing to justify their cost with meaningful results. With lean teams and
limited resources, arts organizations urgently need solutions that not only address operational challenges like audience
visibility, fraud prevention, and actionable data, but they need solutions that pay for themselves, and fast.
Solution & Results
In 2024, True Tickets delivered exactly that for four partners—the Roundhouse Trust, Dr. Phillips Center, Pacific Northwest
Ballet, and San Diego Symphony—each saw rapid ROI, with the fastest payback in just 20 days. Through secure digital delivery
and an unmatched Tessitura integration, True Tickets revealed shadow audiences, blocked fraud, and drove significant gains in
both ticket sales and donations. For arts leaders looking to fuel long-term growth with minimal overhead, True Tickets is a smart,
proven investment.
2024 Shadow Audience
Ticket Sales & Donations
Payback
Period
Roundhouse
£215,520
20 Days | 0.6 Months
Dr. Phillips Center
$654,543
54 Days | 1.8 Months
Pacific Northwest Ballet
$196,798
208 Days | 6.8 Months
San Diego Symphony
$264,813
275 Days | 9.0 Months
Venue
We built True Tickets to
help organizations drive
revenue and operate
smarter—by simply
knowing their audience.
Others promise value—True
Tickets delivers it.
— Matt Zarracina, CEO &
co-founder, True Tickets
DELIVERING REAL IMPACT IN 2024*
$125K+
$10K+
9K+
In revealed shadow
audience ticket sales
In revealed shadow
audience donations
New revealed shadow
audience members
* Average per organization surveyed in 2024
info@true-tickets.com
www.true-tickets.com
6 Liberty Square,
Boston, MA 02109
