INTIX2025 NYC v040825 - Flipbook - Page 21
INTIX 2025
HIGHLIGHTS
Day One
Tuesday, January 28, 2025
Welcome to NYC and INTIX 2025
On Tuesday, over 1,550 INTIX attendees from 28
countries woke up in the city that doesn’t sleep. As
Frank Sinatra famously sang, we all “want to be a part
of it in New York, New York.”
There is no better way to channel all that New York
energy than by kicking off the conference with opening
remarks followed by an inspiring Welcome General
Session.
“We’re loading in today at our largest INTIX
Conference and Exhibition in our 46-year history,”
said Maureen Andersen, President & CEO of INTIX.
“You all are literally the heartbeat of the conference.
We are never more fully alive than when we gather and
when we come together to commune and to share and
to celebrate one another.”
Sports & Events Ticketing, spoke about the importance
of protecting more than tickets. This is achieved through
partnerships with Carbon Click, which drives the carbon
offsetting projects in the Protect Group app, and MiiR,
which created the reusable mugs included in this year’s
Weldon, Williams and Lick (WW&L) conference bag.
“We are here to talk about protecting the planet as well,”
said Mastrine. “A few years ago, at a leadership retreat,
we asked ourselves what we can do as a company to
create positive environmental change … That’s when
this idea of serving up carbon offsets through our
dynamic ticket protection widget came to life.”
Michael McDermott, General Manager of the Americas
for SECUTIX, shared insights on key global trends,
opportunities and consumer behaviors. He talked about
how AI is changing our world and the relentless pace
of change.
“Examples at the top of the list are what we are seeing
with the surge and sophistication of bot attacks. They
are on a pace not like anything seen before, and it is a
technology war that can’t be won with technology,” said
McDermott. “[We need] a different lens of how we are
going to manage those. There are some things we can
look at because the tools [being used] … like antidetect browsers and multi-logon systems are cracking
the code to these legacy systems that have been in place
for years. That arms race is never going to be won, so we
have to think outside of the box and come through that.”
Gabe Johnson, the INTIX 2025 Conference Chair and
Director of Sales and Analytics for Roundabout Theatre
Company, took the stage, thanking the local planning
committee and welcoming attendees to New York.
“It is such a privilege to host you in this dynamic,
energetic city that embodies our industry in all of its
forms,” he said. “New York has always been a place
of boundless energy and creativity, and I can’t think of
a more 昀椀tting setting for this year’s conference. Thank
you all for being here.”
Johnson added, “INTIX is more than a conference.
It is about our community. It is about coming together
to share knowledge, to spark ideas, and to build
relationships that will move this industry forward.”
Margo Malone, Co-Chair of the Conference Program &
Education Committee and Special Projects and Account
Manager, Client Relations for the San Francisco Giants,
thanked the 28 committee members who reviewed and
rated 78 submissions for INTIX 2025, which resulted in
the 46 incredible workshops being presented in New York.
INTIX is grateful to Protect Group for its collaboration
on sustainability and hydration throughout the
conference. Jason Mastrine, Global Head of Strategy -
Feels Like Home
The live experience industry faces ongoing challenges
in drawing audiences away from their couches and into
venue seats. Andrew Recinos, President & CEO at
Tessitura, shared stories of organizations defying the
trends and 昀椀nding success by fostering lasting
relationships that make audiences feel truly at home.
As background, Recinos moved to New York from
Indiana on January 18, 1995. He was full of hope, but
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