INTIX2025 NYC v040825 - Flipbook - Page 26
INTIX 2025
HIGHLIGHTS
Erwin shared that the Dr. Suess book inspiring her
session title has been a longtime favorite. It all began
with reading it to her kids, but she soon realized that
it was their 昀椀rst self-help book and, ultimately, one of
hers as well. It’s fun and lighthearted, and it has quirky
words here and there. “But it tells you exactly what you
need,” she said.
Day Tw0
Wednesday, January 29, 2025
A full day of learning,
inspiration and a few
surprises!
Attendees hit the ground running on Wednesday morning, arriving bright and early to kick off day two of the
46th Annual INTIX Conference & Exhibition. With the
city that never sleeps as their backdrop, many had spent
the previous night soaking in Broadway lights, iconic
sights, or lively conversations with ticketing friends.
Thankfully, the morning networking session, complete
with much-needed coffee courtesy of iTickets, helped
fuel another exciting day in the heart of New York.
INTIX Leadership Town Hall
After coffee and conversations, day two started with
an INTIX Leadership Town Hall sponsored by Ticketmaster titled “Oh, The Places You’ll Go!” – Navigating
Change…Compliments of Dr. Seuss.”
Adina Erwin, Executive Vice President of Business
Operations at BSE Global and General Manager of Barclays Center, took the stage and had the crowd on their
feet, leading them in a fun round of the hokey pokey.
From there, Erwin shared stories from her early days in
ticketing, beginning with her 昀椀rst full-time job at
Blockbuster Pavilion (now PNC Music Pavilion) in
Charlotte, NC, in 1995. She also re昀氀ected on her earlier
internship at the now-closed Charlotte Coliseum,
offering a glimpse into her journey and the experiences
that shaped her career. From there, she began to talk
about the power of successfully navigating and leading
change.
Case in point. After signi昀椀cant changes at Barclays
Center during the pandemic, such as switching ticketing
systems twice and rebuilding the team after the entire
ticketing management staff resigned, Erwin quickly
realized the importance of focusing on what could be
controlled.
“There were a lot of decisions made that were not the
decisions of the ticket of昀椀ce, but we had to manage
through those decisions. So, we started to focus on what
we could control,” she explained. “We could control,
of course, our attitudes towards the situation. We could
control how we communicated internally about what
was going on with our fellow colleagues so that they
were empowered to assist the guest. And we could
control how we manage the guest experience.”
Erwin then turned the focus to the audience, asking how
change had impacted them before inviting everyone to
write with their non-dominant hand. The feedback: it
took longer and felt frustrating.
To help navigate the challenges of change, including
those feelings we had all just experienced, she
recommended the book “Switch” by Chip and Dan Heath,
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